<div>As <strong>Director of Growth Marketing</strong>, you will lead the strategy and execution of the programs that help churches discover and benefit from Tithe.ly’s tools and services. You will oversee marketing efforts across channels such as events, digital campaigns, and paid media, creating meaningful ways to connect with church leaders and administrators and support the growth of their ministries. This is a hands-on leadership role where you will work closely with your team to plan campaigns, review results, improve performance, and identify new opportunities to better serve churches.&nbsp;</div><div><br>Primary Responsibilities of the Role<br><strong>Growth Strategy and Planning</strong></div><ul><li>Own the growth marketing strategy, including goals, channel mix, budget allocation, and success metrics across demand generation efforts</li><li>Build and maintain a full-funnel marketing plan aligned to pipeline and revenue goals in partnership with Sales and RevOps</li><li>Foster a culture of testing, learning, and continuous improvement across campaigns</li><li>Report marketing performance to leadership with clear connection to pipeline and revenue outcomes</li></ul><div><strong>Team Leadership</strong></div><ul><li>Lead, coach, and develop a team across paid media, email, events, and digital marketing</li><li>Create a high-accountability, high-support environment with clear expectations and strong execution</li><li>Oversee content strategy, website performance, SEO, and emerging AI search visibility</li><li>Hire and onboard new team members as the function grows</li></ul><div><strong>Events and Demand Generation</strong></div><ul><li>Own the event marketing strategy for webinars, conferences, summits, and field events</li><li>Drive attendee acquisition and post-event follow-up through coordinated multichannel campaigns</li><li>Partner with Sales on targeted event experiences that strengthen relationships and advance opportunities</li><li>Measure event impact across registrations, attendance, pipeline, and revenue</li></ul><div><strong>Paid Media and Digital</strong></div><ul><li>Lead paid media strategy across search, social, and other digital channels</li><li>Improve customer acquisition costs, conversion rates, and return on ad spend through ongoing optimization</li><li>Ensure paid and organic efforts work together to maximize visibility and engagement</li><li>Evaluate new channels, platforms, and AI-driven opportunities</li></ul><div><strong>Analytics and Performance</strong></div><ul><li>Own reporting for key growth metrics, including leads, pipeline, acquisition costs, and channel performance</li><li>Partner with RevOps to ensure accurate attribution and clear measurement of marketing's revenue impact</li><li>Use funnel analysis, campaign reviews, and testing insights to improve performance and scale successful programs</li></ul><div><br><strong>Qualifications<br></strong>A Successful Candidate Will:&nbsp;</div><ul><li><strong>Drive Results:</strong> Consistently delivers against pipeline and revenue goals, maintaining a strong focus on outcomes, accountability, and performance improvement even in the face of challenges</li><li><strong>Strategic Mindset:</strong> Sees ahead to future opportunities and translates them into integrated marketing strategies that connect vision to execution and drive sustainable growth</li><li><strong>Manages Complexity:</strong> Effectively navigates complex data, multiple channels, and competing priorities to diagnose issues, identify root causes, and make informed, high quality decisions</li><li><strong>Develops Talent: </strong>Builds and develops high performing teams through coaching, feedback, and clear alignment between individual growth and organizational goals</li><li><strong>Plans and Aligns:</strong> Translates strategy into clear plans, priorities, and coordinated execution across teams, ensuring work is aligned to business goals and delivered effectively</li></ul><div><strong>Required Technical Qualifications:</strong></div><ul><li>7–10 years of progressive B2B marketing experience with direct ownership of demand generation programs and measurable pipeline results</li><li>3–5 years leading marketing teams, including hiring, coaching, and setting priorities</li><li>Proven success executing integrated campaigns across email, events, paid media, and digital channels</li><li>Strong analytical skills, including funnel metrics, attribution, customer acquisition cost (CAC), lifetime value (LTV), and performance reporting</li><li>Experience managing paid media strategy and budgets across platforms such as Google, LinkedIn, and Meta</li><li>Demonstrated ability to execute virtual and in-person event marketing programs with measurable pipeline impact</li><li>Strong cross-functional communication and stakeholder management skills</li></ul><div><strong>Preferred Technical Qualifications:</strong></div><ul><li>&nbsp;Hands-on experience with HubSpot, including CRM, Marketing Hub, workflow automation, and reporting</li><li>Familiarity with product-led growth strategies, including free trials, freemium models, and in-product activation signals</li><li>Experience with account-based marketing (ABM) strategies and supporting platforms</li><li>Background in faith tech, nonprofit SaaS, fintech, or other mission-driven B2B organizations</li><li>Experience in high-growth or category-defining SaaS environments</li><li>Familiarity with AI-powered marketing tools for content creation, personalization, and campaign execution</li></ul><div><strong>Office Requirements:</strong></div><ul><li>We are a fully distributed team (100% remote) with travel sometimes required 1-2 times per year.</li><li>A stable work environment with designated workspace and access to high-speed internet.</li><li>US-based and legally able to work full time in the US. Sponsorships are not available at this time.</li><li>Tithely is currently able to employ in the following states<strong>: </strong>AL, AR, AZ, CA, CO, FL, GA, IA, ID, IL, IN, KS, KY, MA, MI, MN, MT, NC, NE, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WV</li></ul><div><br>Additional Information<br><strong>The starting annual salary for this position is $170,000-$200,000 with an eligibility for additional variable compensation.<br></strong><br>Health insurance, dental, vision for your family, 401K, paid time off, sick leave, parental leave, and more. We believe taking care of our team is important and want to be sure you have what you need.&nbsp;</div><div><br></div><div><strong>Tithely is an Equal Opportunity Employer</strong></div><div>Yourgiving, Inc. DBA Tithe.ly (herein, “the Company”) is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race (including hairstyles), color, alienage or national origin, ancestry, citizenship status, sex, gender, gender identity, pregnancy, childbirth or related medical condition, religious creed, physical disability or handicap, mental disability or handicap, age, medical condition (cancer), marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by federal, state or local law. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.</div>

Director of Growth Marketing

<div>Lifecycle Content, Email &amp; Product Experiences<br><br>Practicing the Way is looking for a part-time Digital Formation Journey Designer to help shape the digital journeys that support people as they practice the Way of Jesus in everyday life.<br><br>This role will focus primarily on individuals and groups: people engaging our Courses, participating in groups, completing the Spiritual Health Reflection, building a Rule of Life, and continuing in apprenticeship over time. It will also contribute to church-facing journeys, helping pastors and church leaders onboard, adopt, and grow in their use of Practicing the Way resources.<br><br>We are looking for a digitally mindful designer who can think at the level of the whole journey and also get into the details of designing beautiful, useful digital experiences. The right person is likely a hybrid of a growth-minded email marketer, UX journey strategist, and UI designer: someone who understands how email prompts, in-app moments, content, reminders, and product flows can work together to help people take the next faithful step.<br><br>Email is currently one of our primary delivery channels, but the work is bigger than email. The right person will design the journey first, then discern how that journey should show up across email, the platform, web, app, notifications, or other touchpoints.<br><br><strong>Our Vision for this Role</strong><br>The Digital Formation Journey Designer will help individuals, groups, and churches move from initial engagement to ongoing practice.<br><br>This role sits at the intersection of:</div><ul><li>Lifecycle email</li><li>Content strategy</li><li>UX/UI and product experience</li><li>User research and data</li><li>Spiritual formation</li></ul><div><br></div><div>We are looking for someone who can take an initial vision or product goal and turn it into a clear user journey. This includes thinking through what the user is experiencing, what they need next, what content should be delivered, what touchpoint is best, and how each step helps them take the next faithful step.</div><div><br></div><div>A strong candidate will likely have experience designing and improving key user flows, such as onboarding, activation, nurture, engagement, or re-engagement into a digital product, platform, course, app, or system. They understand how a thoughtful combination of email prompts, in-app steps, content, reminders, and product moments can help someone move forward.</div><div><br></div><div>They should also bring real user experience and visual design ability. This is not only a journey mapping or content strategy role. We are looking for someone who can help shape web, app, or interactive digital experiences with strong instincts for user flows, interface clarity, visual hierarchy, content hierarchy, interaction design, friction, pacing, and simplicity.</div><div><br></div><div>A strong candidate will also know how to create emails that people are actually grateful to receive. Not generic updates. Not cluttered reminders. Not clever copy for its own sake. Clear, thoughtful, timely emails that serve the person and deepen the journey.</div><div><br></div><div>This person should bring enough product and technology awareness to understand what is possible in tools like Customer.io, including segments, triggers, personalization, journey logic, testing, and measurement. They do not need to be a technical operator, but they should be able to design experiences that can actually be built.</div><div><br></div><div>The ideal candidate is spiritually grounded, user-centered, visually capable, and comfortable moving between big-picture journey design and detailed experience design. In many ways, this person may feel like a thoughtful blend of a growth marketer, UX strategist, and digital product designer, with a pastoral imagination for spiritual formation.</div><div><br><br></div><div><strong>Specifics: What This Role Does</strong></div><div><strong>Design Formation Journeys</strong></div><ul><li>Mapping journeys for individuals, group members, group leaders, and church-facing users</li><li>Designing onboarding, nurture, activation, continued engagement, and re-engagement flows</li><li>Thinking across email, product, web, app, and future touchpoints</li><li>Identifying what users need at key moments</li><li>Creating pathways that help people move from engagement to practice</li><li>Connecting journeys to available technology, including segments, triggers, personalization, product behavior, and lifecycle logic</li></ul><div><br></div><div><strong>Bring UX/UI and Product Thinking</strong></div><ul><li>Thinking through user flows and interaction moments</li><li>Sketching lightweight product or journey concepts</li><li>Creating wireframes, content structures, or interface concepts when needed</li><li>Shaping information architecture and content hierarchy</li><li>Considering when something belongs in email versus inside the platform</li><li>Helping design onboarding flows, guided experiences, dashboards, prompts, and next-step moments</li><li>Partnering with product, design, content, and technical teammates</li><li>Helping make digital experiences feel cohesive, intuitive, and not fragmented</li></ul><div><br></div><div><strong>Shape Email and Content Experiences</strong></div><ul><li>Designing email sequences and nurture journeys</li><li>Developing content strategy for each journey</li><li>Writing or sketching clear, useful email copy</li><li>Shaping subject lines, message structure, calls to action, and next steps</li><li>Supporting newsletter-style communication when needed</li><li>Ensuring email works as part of the broader user experience, not as a disconnected communication channel</li></ul><div><br></div><div><strong>Use Research, Data, and Tools Wisely</strong></div><ul><li>Using data to improve journeys, emails, and product experiences over time</li><li>Noticing where users are confused, disengaging, or needing clearer next steps</li><li>Understanding what is possible in Customer.io and other lifecycle tools</li><li>Thoughtfully integrating the best of AI into research, writing, journey mapping, design iteration, content development, and workflow efficiency</li><li>Talking with real users and gathering feedback</li><li>Reviewing survey responses, analytics, and user behavior</li></ul><div><br><br></div><div><strong>About the Ideal Candidate</strong></div><div><strong>About you:</strong></div><ul><li>You are a committed apprentice of Jesus, actively arranging your life around being with Him, becoming like Him, and doing what He would do if He were you.</li><li>You bring a unique perspective, background, and set of experiences that can help broaden the voices shaping our work and strengthen how we serve the Church.</li><li>You have experience designing and improving key user flows such as onboarding, activation, nurture, engagement, or re-engagement.</li><li>You understand how email, in-app moments, product flows, content, reminders, and data can work together to help people take the next step.</li><li>You bring real UX/UI and visual design ability for web, app, platform, or other interactive digital experiences.</li><li>You can move between big-picture journey mapping and detailed experience design.</li><li>You are comfortable shaping user flows, wireframes, content hierarchy, interface decisions, and digital interactions.</li><li>You can write clearly and warmly. You may not be a professional copywriter, but you know how to create emails and digital content that are human, useful, and worth reading.</li><li>You are curious about real users and willing to learn from interviews, feedback, surveys, and data.</li><li>You have enough technology awareness to understand how email platforms, product behavior, segmentation, triggers, and personalization can work together.</li><li>You are curious and discerning about AI, with a thoughtful approach to integrating the best tools into your workflows without compromising the human judgment, pastoral care, theological wisdom, craft, design thinking, and Spirit-led discernment this work requires.</li><li>You resonate deeply with the mission, theology, voice, and ethos of Practicing the Way.</li></ul><div><br></div><div><strong>About your previous experience:</strong></div><ul><li>Experience designing and improving user flows for onboarding, activation, nurture, engagement, or re-engagement.</li><li>Experience designing UX/UI for web, app, platform, learning, nonprofit, ministry, or digital product experiences.</li><li>Experience creating user flows, wireframes, prototypes, content hierarchy, interface concepts, or high-fidelity digital designs.</li><li>Experience shaping lifecycle journeys, email programs, product experiences, or multi-touch digital engagement paths.</li><li>Experience with lifecycle or email platforms such as Customer.io, Braze, Iterable, HubSpot, Mailchimp, Klaviyo, or similar tools.</li><li>Experience collaborating with product managers, designers, engineers, writers, and marketers.</li><li>Experience using research, user feedback, analytics, or behavioral data to improve digital experiences over time.</li><li>Thoughtful perspective on theology, technology, AI, and spiritual formation.</li></ul><div><br><br></div><div><strong>Details</strong></div><ul><li>Employment Type: Contract, Part-Time</li><li>Time Commitment: 15-20 hours per week</li><li>Location: Remote with flexible working hours. Willing to travel for key meetings, conferences, etc.</li><li>Compensation: $55/hr</li></ul><div><br><br></div><div><strong>Note:</strong> At Practicing the Way, we’re always trying to balance generosity and fairness as we think about compensation. As a nonprofit organization stewarding givers’ sacrificial gifts, we may not offer the highest salaries, so we encourage you to consider that as you apply.</div><div><br></div><div>As part of the hiring process, we may conduct a background check. Our discernment process invites you to submit references from previous employers and pastors who can testify to your service to your local church.</div><div><br></div><div><strong>About Our Hiring Process</strong></div><div>Note that, as we discern, our hiring process includes several interviews with key team members. Applicants should be prepared to provide references and complete assessments from us. Successful candidates must sign our statement of faith and pass our background and reference check discernment process before joining our team.</div>

Digital Formation Journey Designer

<div><strong>Remote; US-Based</strong>&nbsp;</div><div><br>24-7 Prayer USA, a registered 501(c)(3) nonprofit organization, is seeking a freelance Marketing Manager to lead our social media presence and support strategic marketing efforts.&nbsp;</div><div><br><strong>What You'll Do</strong>&nbsp;</div><ul><li>Manage and schedule content across Instagram, Facebook, TikTok, and YouTube</li><li>Create monthly content calendars with posts aligned to our strategic goals, and secure Creative Director approval prior to execution</li><li>Monitor trends and engage with our online community across platforms</li><li>Track analytics, report on performance, and identify growth opportunities</li><li>Develop email campaign concepts in Mailchimp alongside our email marketing specialist</li><li>Collaborate with designers, copywriters, and other Creative and National Team members</li></ul><div><br>Success in this role will be measured against the 24-7 Prayer USA Marketing KPI Framework, which outlines growth, engagement, and mission-alignment goals across platforms. Marketing Manager will collaborate with the Creative Director and Operations Manager on a quarterly basis to evaluate performance against KPIs and adjust marketing strategy accordingly.<br>&nbsp;<br><strong>What We're Looking For</strong><br><br></div><ul><li>2+ years of social media management and marketing experience, ideally for a brand or nonprofit</li><li>Strong understanding of Instagram, TikTok, Facebook, and YouTube best practices, and social media trends</li><li>Experience with content calendar creation and scheduling tools</li><li>Familiarity with email marketing platforms and strategy, particularly Mailchimp</li><li>Comfortable working remotely and communicating via Slack and ClickUp</li><li>Self-motivated, organized, and able to manage multiple priorities independently</li><li>Passion for prayer, mission, and justice, alignment with 24-7 Prayer mission and values</li></ul><div><br><strong>Details</strong></div><ul><li>Fully remote. Bi-weekly team meetings required.</li><li>Responsive during standard U.S. business hours (M–F)</li><li>Independent contractor; invoiced monthly</li><li>Approximately 5-8 hours/week or retainer available</li></ul>

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