<div>The Marketing Specialist (MS) will oversee all of Gospel in Life's current social media channels and any untapped or future networks. The MS will also execute our monthly social media campaigns, including email campaigns to donors, landing page creation and oversee the process of our physical letter mailings that we send out 5-6 times a year. Additionally, the MS will provide audio and video post-production support for various marketing projects.<br><br>PRINCIPAL DUTIES AND RESPONSIBILITIES<br>Social Media (Primary)</div><ul><li>Utilize our library of sermons and other content, primarily from Tim Keller, to create written, audio and/or video posts to social media.</li><li>Work with the GinL Content Manager on finding the right content to pull from every day,<br>including the 3 sermons per week on our sermon podcast.</li><li>Within 3 months of hiring, the goal will be to post every day to our major social platforms.</li><li>Create a social content calendar that's scheduled at least two weeks in advance and is regularly<br>reviewed by the Content Manager and the Director of MMO.</li><li>Keep up to date and follow best posting practices for each platform.</li><li>Work with the Director of MMO on research and strategy for untapped platforms, including<br>LinkedIn, TikTok, Pinterest and YouVersion.</li><li>Work with the Director of MMO and our outside agency to learn the ins-and-outs of our paid<br>ads strategy and platforms.</li></ul><div><br>Website Landing Pages:</div><ul><li>Use the monthly strategy doc to create multiple landing pages per month for the following month's campaign, usually a book offer.</li><li>Work with the Content Manager on gathering any design assets to be used on the landing pages.</li><li>Work with our outside agency to implement the correct tracking codes and URL parameters on each<br>landing page.</li><li>On the first day of the campaign, switch or reroute any URL redirects (like /give).</li></ul><div><br>Email Marketing:</div><ul><li>Work with the team on our monthly email campaigns to subscribers, donors and prospective donors. Assist with copywriting, proofreading and strategy.</li><li>Taking the prewritten copy and monthly strategy doc, create 5-6 emails per month in Mailchimp, send<br>proofs to necessary parties and then schedule the emails according to the strategy doc.</li><li>Work with the team on optimizing our email templates as well as our email onboarding for new<br>subscribers and different audience segments.</li><li>Help maintain a healthy email list, with proper audience segmentation, regular re-engagement<br>campaigns for lapsed subscribers and purging when necessary.<br><br></li></ul><div>YouTube:</div><ul><li>Create additional new sermon videos out of audio only sermons files utilizing our "audiogram" template. Improve the template where possible.</li><li>Create an editorial calendar strictly for YouTube content.</li><li>Monitor YouTube for channels uploading GinL copyrighted content without permission and utilize<br>YouTube DMCA tools to submit official takedown notices against channels that upload our copyrighted<br>content.</li><li>Work with the Director of MMO on optimizing the GinL YouTube channel, including everything from<br>thumbnail design, intros/outros, titles, descriptions, in-video links, SEO and cross-linking videos.<br><br></li></ul><div>Mailed Letter Campaigns:</div><ul><li>Work with the GinL Senior Director, Content Development Specialist and our outside agency on creating 4 to 6 physical mail campaigns that go out each calendar year. One per quarter and one for year-end appeal, plus occasional special campaigns.</li><li>Oversee the entire process, work with the team on finalizing the letter and collateral materials included<br>in the mailing, generate the list of recipients from our database, work with our designer on importing all copy into standard layout, work with our local printer to ensure letters are mailed on time.</li></ul><div><br>Website:</div><ul><li>Assist the Director of MMO and Content Manager with updating and maintaining the GinL website and any secondary GinL managed websites.</li><li>Assist the GinL team with proofreading and publishing the Life in the Gospel Quarterly journal.</li><li>Work with the Director of MMO to help optimize all GinL websites for email acquisition, donor<br>campaigns, onboarding systems and conversions, and implement conversion tracking and other<br>analytics tools.</li></ul><div><br>Education/Experience:</div><ul><li>Bachelor’s degree in Marketing or related field preferred, or a combination of education and experience</li><li>2-4 years of full-time experience in digital marketing and/or social media management</li><li>Non-profit experience preferred</li></ul><div><br>Technical/Software Knowledge:</div><ul><li>Social Media Schedulers and Analytics tools (Hootsuite, Sprout Social, Later, etc.)</li><li>Canva, Figma or similar design software</li><li>WordPress</li><li>Veed.io, Adobe Premiere or similar video creation software</li><li>Mailchimp or similar email software</li><li>Google Analytics</li><li>Virtuous CRM, RaiseDonors and/or Salesforce</li><li>Monday.com, Trello or similar project management tools</li></ul><div><br>Location:<br>While we’re open to remote, preference will be given to candidates local to the NYC region (or willing to relocate). The Gospel in Life team has a hybrid office schedule and while flexible, in person office attendance is strongly encouraged every Monday, Wednesday and Friday. GinL offices are currently located in Long Island City near the 7 and G trains.</div>

Marketing Specialist

<div><strong>Location: </strong>Golden, CO</div><div><br><strong>Hours</strong>: Full-time</div><div><br><strong>Position Mission</strong></div><div>FOCUS is seeking a Web/Email specialist with a passion for digital evangelization and a knack for technical excellence. As part of our marketing team, you will play a role in advancing our mission to share the hope and joy of the gospel. Your responsibilities will include supporting our email marketing campaigns, maintaining and updating our websites, creating compelling content, and leveraging data and analytics to drive engagement.</div><div><br><strong>Position Responsibilities</strong></div><div><br><strong>Email Marketing</strong></div><ul><li>Support the planning and execution of email marketing campaigns, including design, layout, scheduling, and tracking.</li><li>Implement A/B testing for email campaigns to identify the most effective strategies.</li><li>Analyze and report on campaign performance, providing regular reports on open rates, click-through rates, conversions, and other key metrics.</li></ul><div><br><strong>Website Management</strong></div><ul><li>Ensure that our websites are regularly updated with content that is timely, accurate, and engaging.</li><li>Utilize HTML/CSS to implement design updates and improving the user experience.</li><li>Recommend improvements for the website's functionality and design, based on user feedback, best practices, and analytics.</li></ul><div><br><strong>Content Creation</strong></div><ul><li>Collaborate with the marketing team to create content for the website and email campaigns.</li><li>Assist in creating visual assets for web and email use, with proficiency in design software like Adobe Creative Suite and Canva.</li></ul><div><br><strong>Reporting and Analytics</strong></div><ul><li>Monitor and evaluate website and email campaign performance using tools like Google Analytics.</li><li>Develop regular reports detailing website traffic, user behavior, email campaign performance, and SEO effectiveness.</li><li>Use insights from data to suggest improvements to digital marketing strategies</li></ul><div><br><strong>SEO</strong></div><ul><li>Support the implementation of SEO best practices on FOCUS websites, including keyword research, on-page optimization, and link-building.</li><li>Track and report on SEO performance, recommending adjustments to improve website visibility and organic traffic.</li></ul><div><br><strong>Continuous Improvement</strong></div><ul><li>Stay up-to-date on the latest trends and advancements in web and email marketing, SEO, and related technologies.</li><li>Suggest ways to incorporate new trends and technologies into our digital marketing efforts.</li></ul><div><br><strong>Qualifications</strong></div><ul><li>A solid understanding of digital marketing principles, with a focus on web and email marketing.</li><li>Basic proficiency in HTML/CSS preferred</li><li>Strong analytical skills and attention to detail.</li><li>Familiarity with SEO and web traffic metrics.</li><li>Practical experience with Google Analytics</li><li>Experience with marketing automation/CRM platforms, such as Hubspot.</li><li>Experience with email marketing platforms (e.g., Mailchimp, Hubspot)</li><li>Experience with Adobe Creative Suite or similar design software.</li></ul><div><br><strong>Compensation &amp; Benefits</strong></div><div>For this role, we anticipate paying <strong>$55,000 - $65,000/year</strong>. <strong>(This role is also eligible for bonus pay.)</strong> This range is an estimate. The actual amount may be higher or lower than the provided range and will be adjusted based on various factors including qualifications, experience, abilities, geographic location, and duties.</div><div><br>Personal Mission Partner Development (MPD) is one way in which the FOCUS Mission Foundation invites others to be on mission with us through the gift of their financial support. In this position, the <strong>Marketing Email and Web Specialist</strong> will be expected to fundraise a minimum of $3,260 per month to support their work with the FOCUS Mission Foundation. To thrive in serving the mission, the candidate will receive world-class training in this area and ample time to engage in their fundraising efforts.&nbsp;</div><div>As a FOCUS Mission Foundation staff member, you and your family will have access to several benefits that are designed to help care for the whole person and make your career with us rewarding. You will receive:</div><ul><li>Medical, Vision and Dental insurance</li><li>Ability to contribute to a Health Savings Account</li><li>Employer-provided life insurance</li><li>Long-term disability insurance</li><li>Option to purchase additional life insurance for yourself, your spouse and your child(ren)</li><li>403(b) retirement plan with a discretionary employer-match for eligible staff</li><li>Option to purchase LifeLock Identity Protection</li><li>Integrity-based Paid Time Off</li><li>Paid parental leave</li><li>We observe many paid holidays recognized by fellow Americans and also some of the feast days of Holy Mother Church. In addition, we recognize the Sacred Christmas Respite by closing the office from December 24-January 1 each year.</li></ul><div><br>Eligibility for benefits depends on the type of position you hold (full-time, part-time or temporary), and your tenure with FOCUS Mission Foundation. Specific benefits may change at our discretion.&nbsp;</div>

Marketing Email and Web Specialist

<div><strong>Job Description Summary/objective:</strong>&nbsp;</div><div>A Digital Media Manager oversees a brand’s interactions with the public through implementing content strategies on social media platforms. Their duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns and content calendars to build community and engagement online.&nbsp;</div><div><br></div><h3>Expectations at Angel Studios:</h3><ul><li>Amplify light in every action.&nbsp;</li><li>As the owner of your outcomes, you are empowered to break down silos and coordinate with any and all people you need in order to reach your goals.&nbsp;</li><li>You are ultimately responsible for achieving the outcomes while also using resources wisely - whether that be money, people, or time.&nbsp;</li><li>Know your customer - it might be our viewers, investors, creators, or internal Angel Teams. Ensure you understand your customer and are providing what THEY need and not just what you want to build.&nbsp;</li><li>Hold team members accountable to their goals - help them grow and make the most of the resources they bring. Document their performance for reviews.&nbsp;</li><li>Give consistent and timely candid feedback with compassion - your team members need to know where they stand at all times. If you find yourself doubting a team member, address it swiftly with actionable feedback.&nbsp;</li><li>Contributes in a way that moves the Angel mission forward and exemplifies the team qualities required for working at Angel.&nbsp;</li><li>When faced with roadblocks, mistakes or unforeseen circumstances, consistently and proactively find creative solutions and/or break down barriers to handle the challenge or complication. (Focus is on creating/building/testing/learning/resolution rather than getting stuck and identifying or placing blame).&nbsp;</li></ul><div><br></div><h3>Essential functions:</h3><ul><li>Implement brand strategy and collaboration on projects while delegating to Social Media Specialists where needed&nbsp;</li><li>Ensuring branding consistency across all digital efforts, delivering a cohesive and impactful online presence.&nbsp;</li><li>Implementing key performance indicators (KPIs) to track digital progress and ensure timely plan adjustments and successful outcomes.&nbsp;</li><li>Overseeing the development of creative campaigns that captivate our audience and align with our brand vision.&nbsp;</li><li>Execution and content creation as needed.</li><li>Leading content creation efforts across various media channels (web, social, paid partnerships, etc.) to engage our target audience.&nbsp;</li><li>Guiding digital media specialists, providing support and fostering a collaborative work environment.&nbsp;</li><li>Reviewing social media plans for assigned brands, offering valuable feedback and insights to optimize our online strategy.&nbsp;</li><li>Collaborating with Digital Media Managers and the Brand Manager to identify the specific needs of our filmmakers, aligning digital efforts to enhance their success.&nbsp;</li><li>Develop marketing materials for filmmaker presentations, campaign reports, and digital performance reports.&nbsp;</li><li>Identifying opportunities to improve tools and processes, including the utilization of AI.&nbsp;</li><li>Attending larger department meetings to identify KPIs, share team success, and provide cross-team support.&nbsp;</li><li>Under the mentorship of the Digital Media Team Lead and under the direction of the Brand Manager:&nbsp;<ul><li>Develop and plan social media marketing campaigns for multiple brands&nbsp;</li><li>Create and maintain a regular social media posting schedule.&nbsp;</li><li>Create and post unique social media content consistent with intended audience and brand ‘voice’&nbsp;</li><li>Responsible for the execution of all organic posts on social media (Facebook, Instagram, Twitter, TikTok, etc.).&nbsp;</li><li>Stay up to date on algorithms, best practices, current social media trends, etc. for each platform.&nbsp;</li><li>Grow our audience and increase engagement to best achieve set KPIs.&nbsp;</li><li>Use data to analyze ongoing trends, determine what’s working, what’s not, and reinforce accordingly.&nbsp;</li></ul></li><li>Must attend and contribute to regularly scheduled staff meetings.&nbsp;</li><li>Proficiency in speaking, reading and writing in the English language required. Additional language proficiency is a plus. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.&nbsp;</li></ul><div><br></div><h3>Competencies</h3><ul><li>Excellent copywriting skills.&nbsp;</li><li>Must collaborate well with others and keep a positive attitude&nbsp;</li><li>Needs to have a solid understanding of social media platforms and their algorithms, as well as how to stay up to date on them.&nbsp;</li><li>Must be proficient with Adobe Photoshop. (I would say this is preferred)</li><li>Proficiency/experience with Canva preferred</li><li>Entry-level video editing skills or better.&nbsp;</li><li>An exceptional listener with excellent written and verbal communication skills.&nbsp;</li><li>Proficiency with Microsoft Office and Google Workspace.&nbsp;</li><li>Detail-oriented perspective and able to pick up on overlooked details.&nbsp;</li><li>Organization and time management.&nbsp;</li><li>Able to maintain confidentiality of information.&nbsp;</li><li>Must be able to manage multiple assignments, set priorities, and adapt to changing conditions.&nbsp;</li><li>Resourceful and able to problem-solve and manage tasks with ambiguity.&nbsp;</li><li>Willing to perform an array of tasks both in and out of the office.&nbsp;</li><li>Can take feedback to tasks and assignments positively and create better solutions.&nbsp;</li><li>A quick study, able to pick up new skills and learn how to use new programs.&nbsp;</li><li>Must participate in setting and achieving regularly scheduled and outlined objectives.&nbsp;</li><li>Ability to take individual ownership, execute with high energy, share context, insist on candor with positive intent.&nbsp;</li></ul><div><br>Salary: $18 - $27 an hour</div>

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