Who you are:

You're a creative strategist, a culture-shaper, and a digital storyteller. You see social media not just as content, but as ministry. You understand how to connect with people where they are and lead them towards life transformation. You thrive in a fast-paced environment where excellence, data, and innovation drive impact. You carry a heart for people online and a relentless pursuit of growth, engagement, and clarity in every post.

You think in systems and metrics. You measure what matters, test what works, and iterate fast. You're passionate about growing engagement, optimizing performance, and leading a team that knows how to translate ministry moments into measurable digital impact.

You lead with humility and vision, equipping your team to deliver scroll-stopping content that builds trust, deepens faith, and represents the heart of Lakepointe with excellence.

What you'll do:

Lead and Develop the Social Team: Recruit, coach, and empower a high-performing team of content creators, community managers, social managers, and storytellers.
Own the Strategy: Develop and implement a comprehensive social media strategy that supports the church's mission, builds brand consistency, and drives measurable growth across all channels.
Data & Optimization: Establish and monitor KPIs for reach, engagement, retention, and conversion. Use analytics to inform creative decisions, scheduling, and Ad spend.
Manage Major Accounts: Oversee high-volume, high follower channels across Facebook, Instagram, YouTube, TikTok, and others, ensuring brand consistency and message clarity.
Collaborate Across Teams: Work cross-functionally with communications, marketing, production, and design to ensure integrated storytelling.
Analytics and Optimization: Monitor metrics, interpret trends, and pivot strategies based on performance data to continually elevate impact.
Community Engagement: Foster genuine online community through comments, DMs, and social interactions.
Reporting: Deliver regular performance reports and insights to leadership with actionable recommendations.

Skills & Experience you’ve had:

5+ years of experience leading social media strategy or digital content at scale (preferably for a church, ministry, or major brand)
Demonstrated success managing large audiences (100k+ followers) and driving measurable engagement growth
Strong understanding of current and emerging social platforms, algorithms, and best practices
Exceptional communication and leadership skills
Deep understanding of content performance metrics, social analytics, and audience segmentation
Experience with major social analytics, management, and scheduling tools such as Sprout Social, Meta Business Suite, Later, Hootsuite, etc.
Bachelor's degree required; seminary or ministry education preferred

Embody all Lakepointe Leadership Behaviors:

Love and follow Jesus
Honor up, down, and all around
Make it fun
Reject good for great
Whatever it takes
Love Lakepointe

Lakepointe Church

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